The Path to a Successful Company Online
We have the solutions, that's what we do.
1 - Do you have a Website ?
We know that's an easy one, but let's start easy and at the beginning. If you do not have one now. Stop everything and email us. For all businesses, having an online website is the norm. It is more than that it is required. That being said if you want to grow. But it is not just about having a website.
Your website must be of high quality (We skip right way when websites are not enjoyable) and with a strong domain name.
2 - Does your website explain who you are and what you do?
Your customer needs to know right away who you are and what you do. It should be clearly stated. Don't expect common sense from your buyers a big portion of them are not sure of what they want. That's where you come in to tell them. We know it's pretty easy but we often run into this problem with the websites we encountered.
3 - Tune your website to do the work for you (SEO)
We talked about the humans coming to your site. But in reality, the machines are doing most of the work. And we want the machine to understand what we are telling them. What you need is an optimization for search engines so they can find you and list you in their search results pages. Don't panic, what that means is that we translate information so the Search engines like Google, Bing, Yahoo understand it and show your website at the right place and in front of the right people. Unfortunately, the optimization is a full-time, ongoing effort. That's why it is hard to do for the business owners. Who has the time? There are quick wins that can be done to help search engines better understand what your site is about. For the rest, that's where we come in to get you on top of the pack.
4 - Ask your customer to take actions
Like most business you want to have new customers and most of the time, that means being informative. But at the end of the day, you want customers to take an action.
You want your future customer to fill out a form, give you a call, or even come to your store. So you want to be clear with firm calls to action.Make sure to lead your customer the road you want so as to create the maximum conversion. Be human, be a great salesman. But remember people have short attention spans so make sure it is easy and clear where you want them to go and what to do.
5 - Your content must be relevant and of quality
Like everywhere in life, talking without saying anything doesn't bring you a thing. Filling the pages for filling the pages is useless. You want to make sure the content that you user/Future Client is seeing is worthwhile. The good news is that content can mean a lot of things. It can be text, images, blog post, videos. anything that your client will encounter during his/her visit to your site. A good example of great content is a content that is both useful and informative. Just like this one !
6 - Is your Website mobile friendly ?
As of 2015 there as been more search on Mobile (Cellphone - Tablets) than on computers. What does that tell you? Very simple everything is searching from their phone, and if your website is not looking good on a cell phone, you client/prospect will go to the next one. So jump on your phone and check out your website. Is it responsive? It must be.
Not only it will make your website easier for your consumer to use but it will also help rank your website better on Google. Google penalize by lowering the ranking of websites that are not mobile-friendly. If you are not sure if your website is being penalized check out Google's Mobile Friendly Checker. It will let you know if you need to change it or not. Make sure to try it out.
7 - Know your Data
This is the heart of the war and this is also the most consuming and difficult task. That why companies like Fabsnebula provide services for this. What you are looking for is to know how are your Future client behaving our your website. Google provide a free service call Analytics that bring your all of that information.
But what information? How are they reaching your website, how many people, when are they visiting it, for how long, from which place and much much more. It gives you the data and insight to adapt, change and improve your website to create more revenue. An easy way to look at it is if you look at your data and 40% of your customer visiting your site are from the town next door you have a clear potential to expand and grow in that town.
8 - Get social
Like with your friend and family, you listen to their advice and comments about which cellphone to buy or which cable company is the best. Online presence in the social world takes on the same attribute. People review and talk about your business. The more they do, the more you are popular which then in return makes you popular in the eyes of Search Engines bumping up your ranking. You should start with Facebook, but that's not all. Depending on your type of business, setting you up on Twitter, LinkedIn, Pinterest and other social places is a fantastic way to improve your visibility. Plus it also helps you engage with your audience, customer and future prospect. But remember don't just stop at your page make sure to add content on a regular basis. Checking regularly and respond often.
9 - Pay to be Seen
Google as one way to be seen right away and it is is PPC (Pay-Per-Click) Program Adwords. What Adwords do is that it put forward your website on top of the listing so your site comes up in the search results for the words the user is searching.
It is a great way to get yourself known quickly, however, you do have to keep paying for google to maintain you spot at the top. The other road block is that mainly 70% of all click are not on the ads they are on the top first link. So yes you can get %30 of the click but in the long run, it will be cheaper to rank higher. A mix of Ads and SEO is usually the best and recommended solution.
10 - Improve your Local Listing (Local SEO)
If your business is a local business, chances are, it is, Google and other search engines like Facebook, Yelp, Bing Places will love to know about you. It is a great gain to set up yourself in their directory it will help people find you with relative ease.
11 - Testimonials are important, put them on your site
Your customers have things to say and we know that you are an amazing company so their testimonials, reviews, and/or case studies should be on your site. Customers that are shopping and looking for products are all the time looking for reviews because they are skeptical. You have to gain their trust and because they have a short attention you need to gain their trust fast.
People shopping around are skeptical and have short attention spans. You need to earn their trust quickly. Testimonials are a great way to show them that you’re legitimate and that you can be trusted to deliver high-quality products or services.
12 - Blog your way to out of the commoners
As we mention above quality content is essential. But having a useful, informative, regularly-updated blog is a helpful way to get your ranking up. On top of sharing your knowledge with your customer, you show people that, put it simply, you know what you are talking about. It goes without saying that it also bring people to your website and different ways and gain the trust of your reader.
13 - Get prospects and Follow up with them
Are you already collecting emails? If you are not, you should find a way to start. Maybe during checkout, on a form on your website... As soon as you have an email list built and growing. It is time to create and start an email marketing campaign. What marketing campaign do is re-engaging your past customer or past prospect. It brings people back that are still interested.
So what is it that we actually do for you and how do we fit in?
We go to to the nitty gritty of things, the technical detail, and we optimize all aspect of your website. The results?
We produce results, better brand awareness, more social exposure, better content, a well-sculpted marketing strategy and more revenue.
I know it's a lot of things. But let's keep it simple what that translate for you is that we increase or improve your online presence to increase revenue. But each project is different. If you are a business with a strong website driving lots of quality traffic, a powerful social media presence, and a high-tuned understanding of digital marketing we would recommend maintenance work by lifting the charge of your burden so that you can focus on developing your business. We love to add our expertise and fine tuning of a great company making sure the wheel keeps turning smoothly and faster.
If you are a looking to rank on top of search engines, Know that searches are personalized, localized, embellished, enriched, and made as flexible as possible without hurting the relevance of the results. So this is a great thing for you the business owners, as you have a chance of reaching an even wider audience. That is where traffic comes in. That where we work with you to get the most relevant momentum so we can use that knowledge in the keyword research to find the right keyword, which drives the right visitor to the right landing page on your site.
How will you benefit from our partnership? And that's an excellent question. First, we will benefit from your partnership because our Job is to know your business. We will find out what are your deeper goals. It’s never about traffic, it’s never about organic search results, it’s never about brand awareness. It is about more and we are here to find it out. We are there to drive business, to create or improve a marketing plan, to strategize, to increase revenue or brand awareness, etc. You’re not just looking for keywords and optimizing templates
So what is wrong with your current SEO and Website? You can see below to find out. Without getting into the details, of missing a title there and there, the reality is that you are missing out on revenue. Because the combined mass of mistakes is weighing your website down. Blocking people from seeing your website. Our goal is to build your business.
Thank you ! We know that it is not about marketing. It’s not about products, it’s not about concepts, it’s not about SEO. It’s about delivering you the goods, understanding your need, and building your business to the greatest it can be.
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